Nintendo of America has commissioned flowers breeder S&G to create a Pikmin flower, to celebrate the launch of the game in the US. How cute.
The flower, that will be specially bred, will resemble the Pikmin from Miyamoto’s latest game for GameCube. It will be white, with a five-petal flower, though its ability to repair spacecraft remains unproven.
"This extraordinary marketing initiative to consumers demonstrates that at the core of Nintendo is creativity," said Peter Main, executive vice president of sales and marketing at Nintendo of America. "We used a variety of innovative and unusual activities to build anticipation for the Nintendo GameCube. Naming a flower after a video game is just one more way Nintendo is seeding creative marketing." Seeding! The man’s a genius.
In all seriousness, we warmly welcome this move by Nintendo. Although it says otherwise, the company is in deadlock with the other major hardware manufacturers and is flirting with the adult gaming market, fully intent on snaring it forever. A good-natured gesture like this, really does go someway towards consolidating the consumers’ attitude that Nintendo is a nice, fluffy company. Nintendo should make games that will instill in children a sense of wonder and, just as importantly, make you feel better after a hard day at work.
The flower, that will be specially bred, will resemble the Pikmin from Miyamoto’s latest game for GameCube. It will be white, with a five-petal flower, though its ability to repair spacecraft remains unproven.
"This extraordinary marketing initiative to consumers demonstrates that at the core of Nintendo is creativity," said Peter Main, executive vice president of sales and marketing at Nintendo of America. "We used a variety of innovative and unusual activities to build anticipation for the Nintendo GameCube. Naming a flower after a video game is just one more way Nintendo is seeding creative marketing." Seeding! The man’s a genius.
In all seriousness, we warmly welcome this move by Nintendo. Although it says otherwise, the company is in deadlock with the other major hardware manufacturers and is flirting with the adult gaming market, fully intent on snaring it forever. A good-natured gesture like this, really does go someway towards consolidating the consumers’ attitude that Nintendo is a nice, fluffy company. Nintendo should make games that will instill in children a sense of wonder and, just as importantly, make you feel better after a hard day at work.
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