Sky TV is not to be outdone on the content provision front. Both Netflix and Lovefilm have upped their console games recently. Sky already has a foothold on the Xbox 360 but now it's looking to provide 'pay as you watch' contract free viewing.Brand Republic reports that, "Sky described it as 'additional choice' for consumers who do not currently subscribe to a pay-TV service, or who are signed up with a different provider."
In terms of content, "Sky Movies will be available from launch in the first half of this year, and content will later include sport and entertainment."
Source:
BrandRepublic