Activision's CEO, Eric Hirshberg, is not to be confused with Activision/Blizzard's CEO Robert Kotick, but he is to be taken seriously when it comes to all things Call of Duty: Modern Warfare 3. He's spoken out about the MW3 leak that occurred last May.
Speaking Advertising Age’s Creativity and Technology event during CES, according to some good reporting from Ripten, "He talked about fans of the franchise, and how they had every right to enjoy the information and discuss it via the multitude of online social outlets that propagate the web today."
More surprsingly, and quite refreshingly, "He went on to say that he implored his team to embrace the leak and live on, to view it as an opportunity instead of an obstacle"
Frankly, he seems to have been sensible about the whole thing, "telling his team to embrace the fire, to embrace the discussion. To ask themselves why they would normally rejoice at the notion of millions of fans discussing their game, but with this instance found themselves cringing at it simply because they did not control the moment and means which it was revealed."Thanks to Ripten.