With the recent talk in the USA of video games leading to social degeneration it's time to restore some balance.
PlayMob, as part of the ‘Play for Good’ initiative, and UK mobile games developer Fat Bob Games as launched a game called Drop Catcher on iOS. For one month from December 20th, the game will be "given away free on the AppStore, will offer paid extra content, where 50% of the receipts which will go to SpecialEffect" the charity that provides games-related aid to the disabled.
Dr Mick Donegan from SpecialEffect said “Some potential donors who’ve never played a videogame find it hard to understand the value and importance of our work and this can limit our fundraising appeal. However, time and time again, gamers have shown that they DO understand the importance of the of the charity’s work and are eager to help.
Andy Payne Chair of UKIE also noted that, ‘This is exactly the sort of joined up creative thinking that the UK is so good at. Connecting up three vibrant technology companies digitally shows what is possible when people come together to share ideas and challenges. Gamers can now play and do some good by helping others. It really is a win-win.’
More info here.
PlayMob, as part of the ‘Play for Good’ initiative, and UK mobile games developer Fat Bob Games as launched a game called Drop Catcher on iOS. For one month from December 20th, the game will be "given away free on the AppStore, will offer paid extra content, where 50% of the receipts which will go to SpecialEffect" the charity that provides games-related aid to the disabled.
Dr Mick Donegan from SpecialEffect said “Some potential donors who’ve never played a videogame find it hard to understand the value and importance of our work and this can limit our fundraising appeal. However, time and time again, gamers have shown that they DO understand the importance of the of the charity’s work and are eager to help.
Andy Payne Chair of UKIE also noted that, ‘This is exactly the sort of joined up creative thinking that the UK is so good at. Connecting up three vibrant technology companies digitally shows what is possible when people come together to share ideas and challenges. Gamers can now play and do some good by helping others. It really is a win-win.’
More info here.
People:
Andy Payne
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