Ghost Recon Online is Ubisoft's Counter to Piracy

Moving from DRM to free-to-play model.

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Ghost Recon Online is Ubisoft's Counter to Piracy
After trying (and apparently failing) to win over gamers with its anti-piracy DRM measures, Ubisoft has indicated that the future for its PC development will be in free-to-play games.

First hints of this focus comes from the release of Ghost Recon Online, which producer Sébastien Arnoult said is a response to rampant piracy of its games. As part of this response, traditional title Ghost Recon: Future Soldier will not be getting a PC version, sticking to Xbox 360 and PS3 only.

"When we started Ghost Recon Online we were thinking about Ghost Recon: Future Solider; having something ported in the classical way without any deep development, because we know that 95% of our consumers will pirate the game. So we said okay, we have to change our mind," Arnoult told PC Gamer.

"We are giving away most of the content for free because there’s no barrier to entry. To the users that are traditionally playing the game by getting it through Pirate Bay, we said, ‘Okay, go ahead guys. This is what you’re asking for. We’ve listened to you – we’re giving you this experience. It’s easy to download, there’s no DRM that will pollute your experience.

We have to adapt, we have to embrace this instead of pushing it away. That’s the main reflection behind Ghost Recon Online and the choice we’ve made to go in this direction."
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Comments

Joe Mac 5367 27 Nov 2011 15:16
1/1
Tch. Well that's no fun.....
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