Give us the money!
In what can only be described as a really... 'opportunistic' thing to do, GAME has whacked the price of Dead Island up to a quite ridiculous £47.99. With stock of the UK's current number one game running low, GAME has done what pretty much any market-fearing capitalist would do and attempted to maximise the profits on an admittedly popular title.
Well, maybe not what any market-fearing capitalist would do. What no-one told GAME is that none of the other retailers on the high street have raised their prices, leaving the company now selling Dead Island at (in some cases) over £15 more than other shops.
More stock has been promised for UK stores and is due to arrive soon. With the 360 version apparently sold out nationwide and copies on PS3 and PC running low, it'll be interesting to see how many people cave over the weekend and pick it up from GAME.
Will the tactic backfire? Will the game buying public wait for stocks to arrive and the price to drop? Maybe they'll even wait for online stores to get their hands on copies. We'll see soon enough.
Well, maybe not what any market-fearing capitalist would do. What no-one told GAME is that none of the other retailers on the high street have raised their prices, leaving the company now selling Dead Island at (in some cases) over £15 more than other shops.
More stock has been promised for UK stores and is due to arrive soon. With the 360 version apparently sold out nationwide and copies on PS3 and PC running low, it'll be interesting to see how many people cave over the weekend and pick it up from GAME.
Will the tactic backfire? Will the game buying public wait for stocks to arrive and the price to drop? Maybe they'll even wait for online stores to get their hands on copies. We'll see soon enough.
Read More Like This
Comments
Dean "ThunderStorm101" 16 Sep 2011 15:26
1/6
Well i know where im NOT buying this game
Nick 17 Sep 2011 10:36
2/6
Its not even that good! i dont understand how it is #1!
more comments below our sponsor's message
ED 19 Sep 2011 09:10
3/6
You must buy.....drones
deleted 19 Sep 2011 10:56
4/6
Well... ill take my chances with click and mortar..not that ill be buying this anyhoo
Comedykev 19 Sep 2011 12:14
5/6
37.99 in Asda
Danny 29 Sep 2011 14:40
6/6
B******s to GAME and b******s to the handicapped spastics at Deep Silver for f**king up the UK distro. Needless to say I was shocked to see this game at such a ludicrous price. I certainly won't be buying it now... or ever for that matter. Do it properly or not at all.