Who Needs Steam? EA Talking to GameFly

So, Dragon Age 2 is pulled from Steam due to the ongoing 'challenges' its publisher has with the digital download service. But this doesn't mean that the company isn't looking to extend its own digital offerings.

John Riccitiello, CEO of EA, is quite frankly eager to get his product out on everything other than Steam. Be ready for a GameFly purchase we reckon. Speaking at a recent investor call, Riccitiello stated:

"We've had a lot of inbound inquiry (from third parties) about getting on (Origin). I think forward-looking, publishers really want their content on any and every platform possible, one more sale is better than not. By way of example, even though we have Origin, we are pushing EA content digitally on any and every EA platform we can. And in fact, just this morning, we were talking to the guys at GamesFly.

"I was personally talking to him about just that. They're great partners for us in and around things like -- we've been reading about lately about what we're trying to do on the doing subscription side for our marketing service for the sports business and we'll be great partners for a lot of our digital initiatives. So we love what we're getting with Origin, if you will."

That all seems clear enough. But then the CEO appears to almost strangle himself with his own corporate-BS...

"We hope to be HBO if it means Netflix to gaming, but we're also very keen to have our contract distributor anywhere and everywhere gamers are."

Source: SeekingAlpha