Electronic Arts Wants a New Spokeswoman for Need for Speed Run
You can almost hear the marketing team high-fiving over media storm of 'sexism'
Here's how the press release starts: Hot cars, exotic travel and Need for Speed, the world’s top racing video game – are you up for the ultimate job? Beginning today, EA and Need for Speed is conducting the 2011 ‘Need for Speed European Spokesmodel Search’. This continent wide search is set to discover two women with boundless energy, an outgoing personality and an edgy style fused with a passion for cars and gaming.
Yup, there's a marketing team out there who are simply aching for a 'Game Sexism Shocker Outrage!' set of stories.
Basically, they've got the wrong sport and entertainment industry if they want that though. What the lucky women will get is the chance to "act as Need for Speed ambassadors at events throughout 2012 including representing Need for Speed products at high profile gaming events across Europe and our Team Need for Speed racing team in the prestigious FIA GT3 European Championship and Euro Drift program."
Off you jolly well go... to this site here.
Full release here.
Yup, there's a marketing team out there who are simply aching for a 'Game Sexism Shocker Outrage!' set of stories.
Basically, they've got the wrong sport and entertainment industry if they want that though. What the lucky women will get is the chance to "act as Need for Speed ambassadors at events throughout 2012 including representing Need for Speed products at high profile gaming events across Europe and our Team Need for Speed racing team in the prestigious FIA GT3 European Championship and Euro Drift program."
Off you jolly well go... to this site here.
Full release here.
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