Peter Moore issues official Shenmue 2 apology to Dreamcast gamers
Wait and see is the message from Sega chief
Sega of America president and COO Peter Moore has issued an apology to American Dreamcast owning Shenmue fans concerning the cancellation of the title for the platform.
To our Sega fans,
First, I want to thank the legion of loyal Sega fans for their unwavering enthusiasm and support over the past years - your dedication has truly been invaluable.
As you all undoubtedly know, this year Sega is transitioning from a hardware manufacturer into a platform-agnostic third party publisher. During this change, Sega has had to make some very difficult business decisions, including the cancellation of Shenmue 2 for Dreamcast in the U.S. market.
I realize that this announcement is a difficult one for many people to swallow, and I sincerely apologize. While I cannot detail all of the reasons that led up to this decision, I can tell you that it was made with the long-term interests of Sega fans in mind. No matter how difficult it seems, I want you to understand that any difficult choices that are made during this transition time are based on one bottom line: ensuring the longevity of beloved Sega franchises, including Shenmue. Sega is working hard to make the necessary decisions to drive our business forward while at the same time continuing to support our loyal fans.
Although the company may be changing -- we are still Sega. Although the ride has sometimes been rocky, our promise to our fans is this: We will continue to push the boundaries of gaming with new content and technology. We will continue to deliver new and innovative games. We will continue to put out the games that no one else can. We will continue to be Sega and bring you only the best that gaming has to offer.
Bear with us - the ride is going to get a lot smoother...
Best Regards,
Peter Moore
President & COO, Sega of America
Do you all feel better now? Sega has made some harsh decisions of late, not least the cancellation of many Dreamcast titles. This trend will soon change as Sega gears up to become one of the world’s leading third party publishers over the next few years.
Sega actually intends to be the biggest third party publisher in the world by the end of 2004. Look out EA!
To our Sega fans,
First, I want to thank the legion of loyal Sega fans for their unwavering enthusiasm and support over the past years - your dedication has truly been invaluable.
As you all undoubtedly know, this year Sega is transitioning from a hardware manufacturer into a platform-agnostic third party publisher. During this change, Sega has had to make some very difficult business decisions, including the cancellation of Shenmue 2 for Dreamcast in the U.S. market.
I realize that this announcement is a difficult one for many people to swallow, and I sincerely apologize. While I cannot detail all of the reasons that led up to this decision, I can tell you that it was made with the long-term interests of Sega fans in mind. No matter how difficult it seems, I want you to understand that any difficult choices that are made during this transition time are based on one bottom line: ensuring the longevity of beloved Sega franchises, including Shenmue. Sega is working hard to make the necessary decisions to drive our business forward while at the same time continuing to support our loyal fans.
Although the company may be changing -- we are still Sega. Although the ride has sometimes been rocky, our promise to our fans is this: We will continue to push the boundaries of gaming with new content and technology. We will continue to deliver new and innovative games. We will continue to put out the games that no one else can. We will continue to be Sega and bring you only the best that gaming has to offer.
Bear with us - the ride is going to get a lot smoother...
Best Regards,
Peter Moore
President & COO, Sega of America
Do you all feel better now? Sega has made some harsh decisions of late, not least the cancellation of many Dreamcast titles. This trend will soon change as Sega gears up to become one of the world’s leading third party publishers over the next few years.
Sega actually intends to be the biggest third party publisher in the world by the end of 2004. Look out EA!
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