Look, basically rather than make a huge deal pretending that we - a video games website - can actually report on the Japanese earthquake and tsunami disaster, we're simply going to show you how the games industry is responding to it in a positive way.
Here, in no particular order, is the role of honour as of this morning:
Sony: 300 million yen (£2,300,000) + 30,000 radios.
Nintendo: 300 million yen.
SEGA: 200 million yen.
Tecmo Koei: 10 million yen.
Namco Bandai: 100 million yen. It is also suspending "operation of some Japanese arcades to help with power conservation needs."
Microsoft: "$2 million, which includes $250,000 in cash as well as in-kind contributions."
Gaia Online: In-game items
made which will be sold to provide "up to $10,000" in relief funds.
Eve Online: Offering gamers the ability to donate here
We'll add to the list as more game-related organisations come to the fore.
Well done all.