Electronic Arts has hit out at game sales data supplied by NPD in the United States. And it's done so in a big, big way.
EA corporate communications executive Tiffany Steckle lashed out, stating, "Using NPD data for video game sales is like measuring music sales and ignoring something called iTunes."
And her tirade didnt' stop there, "We see NPD's data as a misrepresentation of the entire industry", she stated in a manner that might, in a litigious country, be seen as worthy of a law suit.
Michael Pachter has weighed in on the side of NPD, saying, "EA saying physical game sales don't matter is like Best Buy saying television sales don't matter."
More here.
EA corporate communications executive Tiffany Steckle lashed out, stating, "Using NPD data for video game sales is like measuring music sales and ignoring something called iTunes."
And her tirade didnt' stop there, "We see NPD's data as a misrepresentation of the entire industry", she stated in a manner that might, in a litigious country, be seen as worthy of a law suit.
Michael Pachter has weighed in on the side of NPD, saying, "EA saying physical game sales don't matter is like Best Buy saying television sales don't matter."
More here.
Companies:
Electronic Arts
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