EA - Dead Space 3 Will Prove Franchise

EA boss John Riccitiello has been speaking to the Goldman Sachs Technology and Internet Conference in San Francisco. He's been talking up the products from his company. He's mentioned Dead Space 3.

"Right now," he told gawping analysts, "we've got strong, growing franchises including Madden FIFA, Need for Speed, Medal of Honor and Battlefield - I include them as one because we're unlikely to ship them in any one year at the same time."

But what of Dead Space?

"That excludes Dead Space because I think it will probably take Dead Space 3 before we get into that five million unit cadence versus say three, four," he said.

"Five million unit cadence" - we assume he means, "will regularly sell around five million units" but who can tell with the absolute garbage of language used by the games industry in order to convince financial 'boffins' that everybody is 'singing from the same hymn sheet in a synergetic direction of travel"?

Cadence, if you're interested:

1. rhythmic flow of a sequence of sounds or words: the cadence of language.
2. (in free verse) a rhythmic pattern that is nonmetrically structured.
3. the beat, rate, or measure of any rhythmic movement: The chorus line danced in rapid cadence.
4. the flow or rhythm of events, especially the pattern in which something is experienced: the frenetic cadence of modern life.
5. a slight falling in pitch of the voice in speaking or reading, as at the end of a declarative sentence.
6. the general modulation of the voice.
7. Music . a sequence of notes or chords that indicates the momentary or complete end of a composition, section, phrase, etc.

via CVG