Sony's PSP2 - or Next Generation Portable - was launched this morning in Japan and appears to be rather a technological marvel. So, how much will it cost?
Sony, via its European MD, Andrew House, has commented in such a way as to sound incredibly informative but actually managing to say sweet F.A.
"I can't put a ballpark on it in terms of figures, but what I would say is that we will shoot for an affordable price that's appropriate for the handheld gaming space," he told Eurogamer which didn't really bother testing the statement.
So, in short, the PSP2 will cost as much as a handheld gaming device should cost so that people who want a handheld gaming device can afford it.
And there was us thinking the company would price it in such a way that it was unaffordable...