Sega Europe Boss in Double Speak on Sales
Says high forecasts created impression of under-performance
The boss of SEGA Europe, Jurgen Post, has explained that high forecasts by the company caused the illusion that its recent releases have not performed as expected.
Mr Post explains that SEGA is not the only publisher that has had a tough time in recent market conditions and that all publishers have found things a little harder than expected recently. He also adds - regarding sales targets for SEGA-published titles over the last financial year - that, "The main reason was, quite simply, putting in numbers a little bit too high. Maybe we have to be more careful in the future.
"It is all about better forecasting", he concludes.
Let's all use that the next time our bosses ask, "Did you do that thing in the time you said you'd do it?"
Or something...
Mr Post also touches on the subject of increasing the value of the Sonic brand, explaining why any Sonic titles with an average rating on Metacritic have been de-listed in efforts to strengthen the blue hedgehog's presence in the games market.
Source: MCV
Mr Post explains that SEGA is not the only publisher that has had a tough time in recent market conditions and that all publishers have found things a little harder than expected recently. He also adds - regarding sales targets for SEGA-published titles over the last financial year - that, "The main reason was, quite simply, putting in numbers a little bit too high. Maybe we have to be more careful in the future.
"It is all about better forecasting", he concludes.
Let's all use that the next time our bosses ask, "Did you do that thing in the time you said you'd do it?"
Or something...
Mr Post also touches on the subject of increasing the value of the Sonic brand, explaining why any Sonic titles with an average rating on Metacritic have been de-listed in efforts to strengthen the blue hedgehog's presence in the games market.
Source: MCV
Companies:
SEGA
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