Following a recent drop in price, shares in Sega have again soared, this time by a massive 12%
This happened after investment consultancy UBS Warburg changed its rating for Sega to “strong buy.”
This follows a recent decline in value as the Nikkei fell over 20% in recent weeks. Sega’s new surge goes against the main trends being shown for Japanese technology companies and will come as great news to the company’s shareholders. And bad news for all those who thought about investing and never did. Doh!
Sega shares have risen by a massive 57% since the company announced that it would be ditching the Dreamcast console and concentrating on its software business.
There is slight concern that the company is well over-valued but that is not putting off investment groups. The concept of Sega games being a massive force in the market place seems to hold water but might not stand up to such thorough examination.
The company peddled its own games on the Dreamcast and continues to do so. The Dreamcast, despite being the best piece of games hardware on the market, and supported by Sega software, was a massive failure. Will the gaming public welcome Sega’s cross-platform gaming strategy with open arms and, more importantly, open wallets?
Only time will tell.