EA: Sony's PlayStation 3 is "on Fire"
Publisher to put a lot of stock in Sony success this year.
Electronic Arts COO John Schappert has been talking about the company's love affair with Sony's PlayStation 3, highlighting the console's sales performance to the point where he says it's "on fire."
At Sony's E3 press conference, EA was at hand to publicly announce some exclusive support for the PS3, including special editions of Dead Space 2 and Medal of Honor that will include remastered versions of Dead Space: Extraction (with Move capability) and Medal of Honor: Frontline respectively. In an interview with IGN, the former Microsoft executive elaborated on the tie-up.
"We're platform agnostic. We sell more software on both the PlayStation 3 and Xbox 360 than anybody. [But] that being said, we partnered with Sony on the press conference; we were on their stage and got to announce some things," he said, before adding; "I wouldn't read too much into what we're showing the demos on, but I will tell you, in the marketplace, the PlayStation 3 is doing incredibly well.
"Since Sony changed the PS3 form factor, rolled out the Kevin Butler marketing campaign, and launched some great content, the box is on fire. Now the problem is you haven't been able to find it at retail, it's been out of stock. But I think they'll fix that soon." Schappert said that Electronic Arts has 'high hopes' on the PlayStation 3's continued success.
Meanwhile Microsoft announced similar tie-up exclusivity with Activision - EA's arch-nemesis in the third-party publishing world. This console war has become very interesting indeed...
At Sony's E3 press conference, EA was at hand to publicly announce some exclusive support for the PS3, including special editions of Dead Space 2 and Medal of Honor that will include remastered versions of Dead Space: Extraction (with Move capability) and Medal of Honor: Frontline respectively. In an interview with IGN, the former Microsoft executive elaborated on the tie-up.
"We're platform agnostic. We sell more software on both the PlayStation 3 and Xbox 360 than anybody. [But] that being said, we partnered with Sony on the press conference; we were on their stage and got to announce some things," he said, before adding; "I wouldn't read too much into what we're showing the demos on, but I will tell you, in the marketplace, the PlayStation 3 is doing incredibly well.
"Since Sony changed the PS3 form factor, rolled out the Kevin Butler marketing campaign, and launched some great content, the box is on fire. Now the problem is you haven't been able to find it at retail, it's been out of stock. But I think they'll fix that soon." Schappert said that Electronic Arts has 'high hopes' on the PlayStation 3's continued success.
Meanwhile Microsoft announced similar tie-up exclusivity with Activision - EA's arch-nemesis in the third-party publishing world. This console war has become very interesting indeed...
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