Ubisoft Blames "Global Economic Crisis" For Poor Sales

World down by 10% - Ubisoft sales down by 18%

Posted by Staff
Ubisoft Blames "Global Economic Crisis" For Poor Sales
Ubisoft's CEO, Yves Guillemot, has blamed the global economic crisis for Ubisoft's latest drab sales figures.

"The global economic crisis had a pronounced impact on the video game industry in 2009, which contracted by nearly 10% year-on-year", he commented. "Ubisoft’s sales were hit particularly hard, falling 18% over the full year despite a stabilization in the second half of the year, when figures came in on a par with the corresponding period of 2008-09. This overall contraction in sales, combined with additional write-downs recorded for games already launched as well as for upcoming releases, led to a 60 M€ operating loss."

All the gory details here (PDF)
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