Ubisoft Blames "Global Economic Crisis" For Poor Sales
World down by 10% - Ubisoft sales down by 18%
Ubisoft's CEO, Yves Guillemot, has blamed the global economic crisis for Ubisoft's latest drab sales figures.
"The global economic crisis had a pronounced impact on the video game industry in 2009, which contracted by nearly 10% year-on-year", he commented. "Ubisoft’s sales were hit particularly hard, falling 18% over the full year despite a stabilization in the second half of the year, when figures came in on a par with the corresponding period of 2008-09. This overall contraction in sales, combined with additional write-downs recorded for games already launched as well as for upcoming releases, led to a 60 M€ operating loss."
All the gory details here (PDF)
"The global economic crisis had a pronounced impact on the video game industry in 2009, which contracted by nearly 10% year-on-year", he commented. "Ubisoft’s sales were hit particularly hard, falling 18% over the full year despite a stabilization in the second half of the year, when figures came in on a par with the corresponding period of 2008-09. This overall contraction in sales, combined with additional write-downs recorded for games already launched as well as for upcoming releases, led to a 60 M€ operating loss."
All the gory details here (PDF)
Companies:
Ubisoft
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