The recently announced decade-long deal between Activision and Halo dev, Bungie has been in the works for nine months according to Harold Ryan, President of Bungie."We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise", said Ryan, "From working together over the past nine months on this agreement, it is clear that Activision supports our commitment to giving our fans the best possible gaming experiences."
Activision's COO, Thomas Tippl - who recently commented on the
Infinity Ward situation - pointed out:
"Bungie has developed some of the most compelling and successful games, multiplayer experiences and thriving fan communities, and this alliance underscores our long-standing commitment to foster the industry’s best creative talent. Our unprecedented partnership with Bungie will enable us to broaden our pipeline of exciting new games as we continue to strengthen our industry position and pursue long-term growth opportunities."
We're not entirely sure why the partnership is unprecedented, we're sure we'll find out.