2010 is already looking to be a packed year, with boatloads of games from different publishers mostly hitting Spring or late Autumn. One company that will not be so lavish with its releases is EA, which has said that its plan is to release less games in 2010 than they did in 2009.
European senior Vice President for EA, Jens Uwe Intat, told MCV that the goal for the publisher this year is for quality to outshine quantity. “You can achieve much more if you leverage fewer, bigger franchises – I can't tell you exactly how many games we'll release, but it will be less [than in 2009],” he explains.
Intat was the man who also announced that EA had been selling Need for Speed games despite the series 'deteriorating' in recent times.
“I think in the past maybe people have rushed into too many projects at the same time and have probably been spoiled by the overall industry growth. In a more mature market, portfolio management becomes more important and it's something we're working on,” Jens Uwe Intat continues, suggesting that EA and others have perhaps been a bit too cavalier in regards to promoting and developing games in the past.
It's certainly a different strategy to everyone else's, which in particular seems to be 'unload everything you saved for Winter 2009 into Spring 2010'. Let's hope EA's renewed strategy doesn't result in quality games getting swamped under the masses of shotgun releases.
European senior Vice President for EA, Jens Uwe Intat, told MCV that the goal for the publisher this year is for quality to outshine quantity. “You can achieve much more if you leverage fewer, bigger franchises – I can't tell you exactly how many games we'll release, but it will be less [than in 2009],” he explains.
Intat was the man who also announced that EA had been selling Need for Speed games despite the series 'deteriorating' in recent times.
“I think in the past maybe people have rushed into too many projects at the same time and have probably been spoiled by the overall industry growth. In a more mature market, portfolio management becomes more important and it's something we're working on,” Jens Uwe Intat continues, suggesting that EA and others have perhaps been a bit too cavalier in regards to promoting and developing games in the past.
It's certainly a different strategy to everyone else's, which in particular seems to be 'unload everything you saved for Winter 2009 into Spring 2010'. Let's hope EA's renewed strategy doesn't result in quality games getting swamped under the masses of shotgun releases.
Companies:
Electronic Arts
Read More Like This