Where do you think the games industry is headed? Digital distribution, or continued reliance on traditional retail? Why not both, asks Codemasters CEO Rod Cousens, who has suggested to GamesIndustry
in a recent interview that incomplete computer games could be sold for less physically, and built upon later using the online model.
“Let me give you a scenario that could happen in the next three-to-five years," Cousens said. "That games aren't at £50 - they're at £20-30, but they're unfinished. You then have to download future levels or packs to progress through the game, and within those downloadable packs you also have micro-transactions.
"You can do that directly, or you can do it in conjunction with retail, where they have a code to unlock future packs and they participate in the margin”, Cousens continues. The approach would apparently help knock out pre-owned game sales as a side-effect, which many talking heads in the industry have been lamenting over the last few years.
The Codies head certainly doesn't have any ill will against retailers like GAME though – Cousens offers that this new initiative may well benefit the brick and mortar stores more than re-selling product. But it's certainly something that the CEO is looking into, and is hoping others will follow.
So, buying half-games for 20 quid, then buying the bits to finish it at DLC prices. Who's game?