Rumours circling the like vultures watching a zebra vs lion fight today are indicating that Electronic Arts is looking to acquire one of two Facebook games makers; Playfish or Zynga, with some sources suggesting it has already bought Playfish.
Both social gaming companies have denied all rumours, but increasing talk is spreading that EA and Playfish is already a done deal, with a $250 million acquisition that apparently took place weeks ago.
With EA looking for more unique ways of capturing the casual market, and an already-announced vested interest for Internet Browser gameplay, heading into Facebook territory makes a lot of sense. Playfish in particular is said to be making about $75 million this year, so it's easy to see why the publisher would want to capitalise on this market.
Business Insider spoke to a Playfish spokesperson who said; "We don't comment on rumors. Full stop."
Both social gaming companies have denied all rumours, but increasing talk is spreading that EA and Playfish is already a done deal, with a $250 million acquisition that apparently took place weeks ago.
With EA looking for more unique ways of capturing the casual market, and an already-announced vested interest for Internet Browser gameplay, heading into Facebook territory makes a lot of sense. Playfish in particular is said to be making about $75 million this year, so it's easy to see why the publisher would want to capitalise on this market.
Business Insider spoke to a Playfish spokesperson who said; "We don't comment on rumors. Full stop."
Companies:
Electronic Arts
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