Michael Sportouch is the Senior Director Guitar Hero
. He may have a slightly strange grasp of the kind of healthy competition that makes for a strong market. Why? He's said this:
"One thing I do say to retailers is that they should stop selling those rival products which donít sell through, and instead focus on the products that are selling through and generate retail value and return on investment."
To give 'those rival products' some context, Sportouch stated to MCV
, "Iím not here to talk about the competition, but one of our competitors we outsell nine to one, eight to one or seven to one depending on the week. The last GfK research showed that we have a 50 per cent market share of the music category Ė which includes Rock Band
, Wii Music
and every other music game."
So, you could say that every single other music game on the market could fall into the category... or not. Nice does of plausible deniability there. You might also consider that telling retailers to stop selling products that don't sell is tantamount to calling them idiots. You might, we couldn't possibly comment.