Rock Band Guy: DLC is Bigger than Other Publishers Think

Scott Guthrie is the executive vice president and general manager of MTV games (he was over at THQ). Unlike other publishers, he's not underestimating the power of downloadable content. In fact, he thinks that other publishers are getting their numbers wrong.

"Given our success in DLC, we are formulating a digital strategy for everything we are looking at. Because it is real and meaningful – you hear other publishers say it’s about three or five per cent of the market, but that is just underestimating the real success of it. We believe that we have some key learnings and technical expertise, and that we understand the consumer out there, to make the most of that."

We think that 'key learnings' probably mean, "lessons". Anyway, Scott's also got some info for the future of Rock Band, "The Harmonix development team are working on what is effectively the next game, or Rock Band 3. We aren’t standing still – we will keep moving into new areas and look at new technologies that our platform holder partners are also developing, such as Project Natal from Microsoft. We’re working with them to pull some things together. So it’s pretty exciting time for the future of our music game business."

So, Natal for Rock Band: New Kids on the Block?

Full interview over at MCV.