The 2010/2011 season in football management games could turn out to be one of the more interesting - at least in terms of the battle between Eidos/Beautiful Game's newly 3D'd 
Championship Manager 2010 vs SEGA/Sports Interactive's newly-GUI'd 
Football Manager 2010. They kick off with the 'Pre-Order Tactic'. 
For its part, Sports Interactive (the company that actually created the 
Championship Manager brand) has announced its pre-order deal 
on Steam:
- You get a free copy of SEGA's 
Outrun 2006: Coast 2 Coast car-racing game and... "Already own 
Outrun? Pre-purchase 
Football Manager 2010 and give your extra copy of 
Outrun to a friend" for that added 'incentive'.
- You pay $29.99 (UK pricing isn't up, we're guessing, £29.99) to get the game and unlock it on October 30th.
See what Eidos is doing with 
Champ Man 2010 over here.