While the
announcement of the PSP Go, with its notable lack of a UMD slot, might have rung great big alarm bells for bricks and mortar retailers, Sony claims that it wishes to involve the High Street (or more probably the Strip Mall) in the handheld's software sales.
Acknowledging that retailers can't directly sell downloadable games, Sony Computer Entertainment Europe's new president and CEO,
Andrew House, said, "There are other ways in which retailers can participate in the model. I'm a firm believer in things like vouchers and cards at retail – other ways in which you can turn essentially a relationship with a network into a sold good at retail. We'll explore all of those options."
He went on to point at Sony Online Entertainment, saying "that has for years pursued a by and large network only (game sales) model, (but it also) does an enormous business in network access cards available at retail." No figures are made available for how big that business is.
House still reckons that there's room for the PSP-3000, however. "The decision to push this alongside PSP 3000 is absolutely the right one because there's still a very large, untapped market there for a traditional, package media based portable gaming", he said.
House also uttered some words that don't offer much hope for a PSP-3000 price cut alongside Go's launch. "I think we're comfortable with where the prices are sitting right now. There's still a lot of growth in the market that we can see, just based on the existing pricing model".
Source: GI.biz