“PSP is going for a younger market, which isn’t something we’ve really done before", says Claire Backhouse, UK product manager for the PSP.
“Our heartland is 16-24-year-old men and always will be — they won’t be neglected in the slightest. But the summer’s game releases, such as Harry Potter and Petz, as well as the launch of the new colours, are certainly appealing to an 8-15-year-old audience.
“The hook of the campaign will be to encourage kids to come to the site, build their own world and create a community."
This is what SCEE has in mind for the new PSP and kids-focused website Pspinyourhands developed by Start Creative.
So, taking on the Nintendo DS and including social networking. There's certainly a market there. There's also a family holiday that the 8-15 year-olds can win for their folks. Lovely.
We'd probably not have opted for the kid with the buzz-saw attacking a car (from Pursuit Force we think) as one of the main images for that family feel though.
“Our heartland is 16-24-year-old men and always will be — they won’t be neglected in the slightest. But the summer’s game releases, such as Harry Potter and Petz, as well as the launch of the new colours, are certainly appealing to an 8-15-year-old audience.
“The hook of the campaign will be to encourage kids to come to the site, build their own world and create a community."
This is what SCEE has in mind for the new PSP and kids-focused website Pspinyourhands developed by Start Creative.
So, taking on the Nintendo DS and including social networking. There's certainly a market there. There's also a family holiday that the 8-15 year-olds can win for their folks. Lovely.
We'd probably not have opted for the kid with the buzz-saw attacking a car (from Pursuit Force we think) as one of the main images for that family feel though.
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Comments
SteveiB 21 May 2009 11:14
1/1
Very cool website, I like the way it pulls in stuff from your facebook account. Clever stuff.
STevieB and out
STevieB and out