Electronic Arts CFO Eric Brown has been speaking to analysts over at Wedbush Morgan about the state of the industry. Like rival, Activision earlier this year, EA feels that hardware price cuts would benefit everybody.
One way he illustrates this is via some stats: "In the first half of calendar 08, there was rough parity between PlayStation 3 and Xbox 360. Second half of the year, (there's a) 40-plus percent sales advantage to Xbox versus PS3, potentially as a result of that price drop."
"The point here is that we've seen one major price drop thus far in this console cycle; we feel that we have a long ways to go, and a lot more of the unit sales will occur at the lower price points."
Concluded Brown: "History holds more [hardware] units translates, times tie ratio, to more software units and software dollars for third-party publishers. Those are the key takeaways in terms of where we see this console cycle at this point in time", he continued.
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One way he illustrates this is via some stats: "In the first half of calendar 08, there was rough parity between PlayStation 3 and Xbox 360. Second half of the year, (there's a) 40-plus percent sales advantage to Xbox versus PS3, potentially as a result of that price drop."
"The point here is that we've seen one major price drop thus far in this console cycle; we feel that we have a long ways to go, and a lot more of the unit sales will occur at the lower price points."
Concluded Brown: "History holds more [hardware] units translates, times tie ratio, to more software units and software dollars for third-party publishers. Those are the key takeaways in terms of where we see this console cycle at this point in time", he continued.
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Companies:
Electronic Arts
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