Official Change4Life Supporter and the Game Controller
But one company can stop you video gaming death
So, video games don't kill you.
The anger of the UK video gaming industry boils at the recent Change4Life advert that showed an apparently catatonic child with PS3 controller in hand next to the words, "Risk an Early Death, Just Do Nothing". As this happens, British company, Gamercize has released more information on its GZ Family Fit range of video game console add-ons.
It also tells us, "Gamercize, a British company behind world-wide patented electronic fitness accessories for PC, Xbox 360, PlayStation3, Wii, PS2, Xbox and Gamecube. The company aim is to encourage fitness through motivation and enjoyment, by innovation in technology. Gamercize is an official partner of the Change4Life programme and member of the Fitness Industry Association."
That's our bolding.
The product range being pushed is the 'GZ Family Fit' range, which "connects to a Nintendo Wii, PlayStation 3 or Xbox 360 to keep your mind off the exercise effort as you play top video games."
In fact, there's more than a health benefit to be had from video gaming according to this supporter of the Department of Health-backed Change4Life campaign.
According to Richard Coshott, CEO and Founder of Gamercize, "There are many problems with keeping active for families in 21st century society, under the current economic climate, this new Gamercize product addresses these". Yes, you can even save cash... apparently.
For its part, Sony is apparently considering legal action against Change4Life because no permission was sought to use its controller in the advert in question (kind of takes you back to the Church of England and Resistance: Fall of Man).
Surprisingly, Andy James... ready... Director of Relationships and Marketing at Diabetes UK and spokesperson on behalf of the British Heart Foundation, Cancer Research UK and Diabetes UK Change4Life partnership... is surprised by industry reaction to a poster aimed at mothers with the words "Early Death" displayed next to an image suggesting video gaming.
He tells MCV - which has been leading the charge against the poster - "Of course we are not saying that children should not play computer games - but we are saying that children need a balanced and active lifestyle.
"Our campaign aims to increase awareness of the consequences of an unhealthy lifestyle and give parents the information they need to make informed choices..."
You can't help but wonder if an image of a clean, safe, well maintained public park with kids actually playing in it might not have been more constructive. Of course, that would actually mean the existence of clean, safe, well maintained public parks...
It also tells us, "Gamercize, a British company behind world-wide patented electronic fitness accessories for PC, Xbox 360, PlayStation3, Wii, PS2, Xbox and Gamecube. The company aim is to encourage fitness through motivation and enjoyment, by innovation in technology. Gamercize is an official partner of the Change4Life programme and member of the Fitness Industry Association."
That's our bolding.
The product range being pushed is the 'GZ Family Fit' range, which "connects to a Nintendo Wii, PlayStation 3 or Xbox 360 to keep your mind off the exercise effort as you play top video games."
In fact, there's more than a health benefit to be had from video gaming according to this supporter of the Department of Health-backed Change4Life campaign.
According to Richard Coshott, CEO and Founder of Gamercize, "There are many problems with keeping active for families in 21st century society, under the current economic climate, this new Gamercize product addresses these". Yes, you can even save cash... apparently.
For its part, Sony is apparently considering legal action against Change4Life because no permission was sought to use its controller in the advert in question (kind of takes you back to the Church of England and Resistance: Fall of Man).
Surprisingly, Andy James... ready... Director of Relationships and Marketing at Diabetes UK and spokesperson on behalf of the British Heart Foundation, Cancer Research UK and Diabetes UK Change4Life partnership... is surprised by industry reaction to a poster aimed at mothers with the words "Early Death" displayed next to an image suggesting video gaming.
He tells MCV - which has been leading the charge against the poster - "Of course we are not saying that children should not play computer games - but we are saying that children need a balanced and active lifestyle.
"Our campaign aims to increase awareness of the consequences of an unhealthy lifestyle and give parents the information they need to make informed choices..."
You can't help but wonder if an image of a clean, safe, well maintained public park with kids actually playing in it might not have been more constructive. Of course, that would actually mean the existence of clean, safe, well maintained public parks...
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Comments
config 10 Mar 2009 15:17
1/3
I tend to be wary of playgrounds and park because of the all the dog crap. Quite a bit of funding for playgrounds and parks could be found by fining the dog walkers that allow their pups to take a crap and don't clear it up - if the councils could be arsed. What's the point in them putting up signage, installing dog waste bins and manning the disposal if isn't going to be enforced? Just like the on-the-spot litter fine, it's a bloody joke.
Now, I must return to my mesmerized state and continue playing games, while my arteries gently fuzz with plaque thanks to those tasty, trans-fat stuffed cookies I just can't resist.
Now, I must return to my mesmerized state and continue playing games, while my arteries gently fuzz with plaque thanks to those tasty, trans-fat stuffed cookies I just can't resist.
Joji 10 Mar 2009 20:23
2/3
Don't you just love our wonderful U.K government.
Plenty of time to tell us all what to do with our lives, that its starting to feel like 1984.
I totally agree with you, Config. I too would love to frequent parks to play a dose of football, but all the dog toffee puts me off it. If they enforced their no dog toffee policy, as much as they do normal litter, I'd welcome going. Better yet, perhaps all dog owners should be taxed more, since they don't want to clean up after their damn dogs. Also notice nothing is about dog toffee these days.
So, you government types want to get us out more, all you need do is give away free gym/leisure center memberships, actually let us play on grass areas, and stop spending our money on stuff we don't need.....like expensive domed buildings etc.
Now, I'll get back to my popcorn and 360.
Plenty of time to tell us all what to do with our lives, that its starting to feel like 1984.
I totally agree with you, Config. I too would love to frequent parks to play a dose of football, but all the dog toffee puts me off it. If they enforced their no dog toffee policy, as much as they do normal litter, I'd welcome going. Better yet, perhaps all dog owners should be taxed more, since they don't want to clean up after their damn dogs. Also notice nothing is about dog toffee these days.
So, you government types want to get us out more, all you need do is give away free gym/leisure center memberships, actually let us play on grass areas, and stop spending our money on stuff we don't need.....like expensive domed buildings etc.
Now, I'll get back to my popcorn and 360.
Richard 12 Mar 2009 01:30
3/3
A bit more vocal on the disagreement - http://www.youtube.com/watch?v=7r42VboHtg0