Chinese Blockbuster To Hit Video Games
Ubi Soft Acquires Crouching Tiger, Hidden Dragon license.
E3 provided Ubi Soft with the ideal platform to announce, probably to every other publisher’s chagrin, that it has acquired the license from Sony Pictures for the hugely successful film Crouching Tiger, Hidden Dragon. The film garnered unanimously favourable reviews, 10 Oscar nominations and 4 awards last year, including best foreign language film. Ubi Soft will now develop and publish worldwide games based on the intricate story and intense martial arts theme. Using the best new technologies and a team of highly specialised graphic and design experts, Ubi Soft will ensure that the games include the same mind-blowing special effects that thrilled moviegoers around the world. Spring of 2002 should see Crouching Tiger, Hidden Dragon debut on formats including PlayStation 2, PC, Nintendo’s long-awaited GameCube and Game Boy Advance, not forgetting Microsoft’s Xbox.
The movie recounts the story of two Chinese warriors, a man and a woman, who, while devoting themselves to the duty and honour of their ancient profession, have ignored their love for one another. They battle both internal demons and external enemies with incredible martial arts tactics, combining electrifying fight sequences, acrobatic action, and eye-catching flight choreography, in the battle to save the spirit and righteousness of a young warrior princess and find one another again.
Yves Guillemot, President and CEO of Ubi Soft Entertainment commented, “Bringing Crouching Tiger, Hidden Dragon to the gaming audience is an incredible opportunity for Ubi Soft. With this amazingly successful film, we have the ability to tell stories that are not only technically rich and challenging, but are also extremely plot-driven. Ubi Soft looks forward to continuing the thread of this elaborate tale and bringing it to an even greater public.”
According to Al Ovadia, Executive Vice President of Sony Pictures Consumer Products, we are very excited about our partnership with Ubi Soft on this world class property. Crouching Tiger, Hidden Dragon is a superb film whose distinctive look and feel is ideal for the interactive category. We are confident that Ubi Soft will capture its spirit and imagination and thrill game players around the world.”
The movie recounts the story of two Chinese warriors, a man and a woman, who, while devoting themselves to the duty and honour of their ancient profession, have ignored their love for one another. They battle both internal demons and external enemies with incredible martial arts tactics, combining electrifying fight sequences, acrobatic action, and eye-catching flight choreography, in the battle to save the spirit and righteousness of a young warrior princess and find one another again.
Yves Guillemot, President and CEO of Ubi Soft Entertainment commented, “Bringing Crouching Tiger, Hidden Dragon to the gaming audience is an incredible opportunity for Ubi Soft. With this amazingly successful film, we have the ability to tell stories that are not only technically rich and challenging, but are also extremely plot-driven. Ubi Soft looks forward to continuing the thread of this elaborate tale and bringing it to an even greater public.”
According to Al Ovadia, Executive Vice President of Sony Pictures Consumer Products, we are very excited about our partnership with Ubi Soft on this world class property. Crouching Tiger, Hidden Dragon is a superb film whose distinctive look and feel is ideal for the interactive category. We are confident that Ubi Soft will capture its spirit and imagination and thrill game players around the world.”
Companies:
Ubisoft
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