So, it's come to this: a video games company has bought a major special effects company. That's right, Ubisoft has acquired Hybride, the chaps behind the digital effects for 300, Sin City, erm... Snakes on a Plane, and... Sky Captain and the World of Tomorrow.
Hybride is based in Montreal and has 80 "team members". According to the official information, "Ubisoft will work closely with Hybride to share technology and to develop tools in order to optimize the creation of both video games and visual effects and to offer gamers visual experiences that rival those of the cinema. At the same time, Hybride will continue to work with its film partners while also bringing its expertise to leverage Ubisoft’s intellectual properties for the movie industry.
Pierre Raymond, founder and chief executive officer at Hybride Technologies points out that, "The sharing of technological and creative expertise between Ubisoft and Hybride will position the two companies at the head of the pack in an entertainment industry in rapid evolution."
Yes, it's all about diversificationl. We are betting that Raving Rabbids will get a TV series out this partnership. Well, we hope so, we'd like to see them take on Happy Tree Friends... and Friends.
Hybride is based in Montreal and has 80 "team members". According to the official information, "Ubisoft will work closely with Hybride to share technology and to develop tools in order to optimize the creation of both video games and visual effects and to offer gamers visual experiences that rival those of the cinema. At the same time, Hybride will continue to work with its film partners while also bringing its expertise to leverage Ubisoft’s intellectual properties for the movie industry.
Pierre Raymond, founder and chief executive officer at Hybride Technologies points out that, "The sharing of technological and creative expertise between Ubisoft and Hybride will position the two companies at the head of the pack in an entertainment industry in rapid evolution."
Yes, it's all about diversificationl. We are betting that Raving Rabbids will get a TV series out this partnership. Well, we hope so, we'd like to see them take on Happy Tree Friends... and Friends.
Companies:
Ubisoft
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