EA Sports: New Properties on the Way

No need for 2K Sports?

Posted by Staff
EA Sports: New Properties on the Way
EA has confirmed that it has eight sports titles in the works for the Wii, adding further support to suggestions that the company is not interested in 2K Sports in its proposed take over of Take-Two.

Writing on his blog Peter Moore, who moved from Microsoft to head up EA Sports last summer, posted the words:

"As I’ve said many times over the past few months, as EA SPORTS looks to expand our brand and capture new audiences, developing new intellectual property - such as FaceBreaker and future unlicensed titles - will be a key component of that strategy. As an extension to those comments, and coming fresh out of our sku plan reviews of last week, I can tell you we now have EIGHT titles in development for the Wii, testament both to the global impact of that console currently in the global marketplace, as well as to our desire to attract more consumers to experience EA SPORTS games, no matter their experience playing games nor their prowess with a traditional controller."


Certain among those eight titles are obvious, like the inevitable next FIFA title. EA has numerous established sports brands such as FIFA Street, NBA, Madden (NFL), Nascar, NFL, NCAA, NHL and PGA, but SPOnG's more encouraged by the mention of "new intellectual property".

Moore's comments certainly show that EA is confident of its plans to expand without any promise of 2K Sports titles being brought into the mix.

It has been held by many that EA's primary interest in its bid to buy Take-Two is Rockstar, with EA CEO John Riccitiello having even confirmed as much when he said, "The big headline here is that our primary interest is in Rockstar and the intellectual properties around Rockstar".

Moore recently told analysts that EA plans to launch five new sports franchises over the next three years††. Moore wrote on his blog that we are "a couple of months away from any official new game announcements".

Sources:
Shacknews
††MCV
Companies:

Comments

SuperSaiyan4 18 Mar 2008 12:59
1/1
When it comes to sports games EA always seem to do better than 2K sports...
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