Activision has stated that, while other companies may be struggling to develop for the PlayStation 3, it has no such problem.
Speaking to investors during Activision's earnings conference call for the financial quarter ending 31/12/07, Michael J. Griffith, president & CEO of Activision's Publishing Unit, said:
“What you are seeing with many publishers is they are unable to simultaneously develop and launch on the PS3 and the Xbox 360. Instead, they develop and release one SKU at a time or they simply don’t release a PS3 SKU at all. Call of Duty 4 represents the best-in-class next-generation development, making it the number one selling title of all time on the PS3.
“Over the past year, our central technology group has created a proprietary set of tools for next-gen development that has enabled our developers to address the challenging PS3 architecture in efficient ways. Our tools allow us to identify performance bottlenecks in the PS3 and focus our effort in a targeted way to improve performance that would otherwise without these tools simply be a trial-and-error approach.”
While Griffith is clearly trying to send out the message that Activision is on top of developing for the PS3, the phrases “challenging PS3 architecture” and “performance bottlenecks in the PS3” still stand out.
Griffith also noted the PS3 as “a technically challenging platform where many continue to struggle”.
Recently, Electronic Arts' CEO, John Riccitiello, said
that the PS3 is still taking EA longer to develop for than the 360 where it is not the lead platform.
During the call, Griffith also outlined Activision's publishing line up for 2009. You can find SPOnG's report here
.Source: Seeking Alpha