Nintendo: Software Attach Rates Are Increasing

Figures? No chance...

Posted by Staff
David yarnton, general manager, Nintendo UK
David yarnton, general manager, Nintendo UK
David Yarnton, the avuncular general manager of Nintendo in the UK, has said that attach rates to his company's gaming hardware are on the up.

Responding to criticism that Nintendo platforms have lower attach rates than their rivals, Sony and Microsoft, Yarnton said:

"We are still very early into the life-cycle but even so we are seeing the attach rate increasing all the time. As we bring new users to video games we are increasing future potential and as new product is released that provides innovation and appeals to everyone, we will see that attach rate grow further."


What Yarnton didn't give were figures for the Wii and DS's attach rates to demonstrate the improvement of which he speaks.

Microsoft, meanwhile, has been crowing about its attach rate. The company's chief financial officer (CFO), Chris Liddell, recently said that about seven Xbox 360 games are sold for each console, claiming "that's a record certainly for any console and relative to history." While Liddell didn't give any information on where that figure came from, at least he did provide one.

Tied to Nintendo's perceived low attach rate is the issue of third-party developers struggling to sell games on the Wii. Nintendo recently addressed this in a question and answer session following its latest earnings report, saying "we believe that as time passes, the proportion of high-selling titles that come from our licensees will increase." Fortunately, that wasn't quite as unsubstantiated as Yarnton's comments. It was pointed out that there was a similar trend on the DS earlier in its life cycle but that the situation has changed. The company did not, however, indicate that it was doing anything to directly affect the situation.

Source: MCV
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