PEGI Online, the voluntary, European Union backed rating system for online-only games such as
World of Warcraft: Wrath of the Lich King (due in 2008)
which was launched in June this year, is bigging itself up as old year turns to new.
Bear in mind that no government-funded body in the UK has the power to rate online-only games. The BBFC told SPOnG earlier this year that, "We don't have any legal powers to do so, but some publishers want us to."
This makes PEGI (Pan European Game Information) Online the nearest parents have to an official line of guidance.
Well, with the BBFC busy in court with Manhunt 2, someone's obviously steamed into the PEGI press department Christmas party and told it to get a press release out showing how well it's doing.
Therefore, Patrice Chazerand, Secretary General of the Interactive Software Federation of Europe (ISFE), is quoted as saying, "All ISFE members involved in online gaming are now holding a PEGI Online license. The ISFE membership has again taken the lead in addressing an area of concern for European consumers. Prospects for establishing a harmonized safety standard throughout Europe for online video games look very promising."
We're also told that PEGI Online is not messing around with objective guidance. Oh, no, it's brazenly about the bad stuff.
"PEGI Online is designed to offer youngsters across Europe enhanced protection from unsuitable gaming content as well as help parents understand the risks and potential for harm within the online environment."
Gone is any pretence of ratings being put in place to give provide assistance on game content. As we can see, it's about 'protection'. Yes, we need protection from images and games in the same way that we need protection against terror attacks!
The big news, by the way, is not that a system of advice has now turned into that of protection, it is that PEGI Online now has 15 members (listed at the bottom of this story) - not quite the 230 claimed for PEGI itself.
These members signed up to a six point PEGI Online Safety Code (POSC). This 'safety code', "to which all PEGI Online license holders commit" is said to embrace "issues such as age-rated game content, appropriate reporting mechanisms, removal of inappropriate content, a coherent privacy policy, community standards for online subscribers and a responsible advertisement policy."
According to Jens Uwe Intat, ISFE Chairman, "PEGI Online equips parents to help their children navigate this technology safely."
What are your thoughts on a ratings system being turned to a protective device? Tell us in the Forum.
List of PEGI Online membersBurda:ic GmbH CCP City Interactive S.A.Eidos Interactive Limited Electronic Arts Funcom A/S Koch Media GmbH Microsoft Corporation NCsoft Europe Ltd. Nintendo of Europe GmbHSony (SCEE) The Walt Disney Company Limited THQ (UK) LTD UBISOFTVivendi Games Europe