Last week was the slowest sales week for the PSP in the UK since it launched, according to Chart Track figures. Chart Track's data shows that year on year sales are down 32.1% for this period.
Sony has blamed the impending launch of the Slim & Lite version of the handheld for the slowdown. The company told industry mag MCV that retailers are 'thinning out' stock of the existing PSP for the launch of the new version on September 14th.
ChartTrack director Dorian Bloch said, “There are probably a lot of consumers who are now waiting for Slim & Lite to arrive. The fact that kids are returning to school is also sure to have had a marked effect. There are always bad words to say about a dip like this, but there may well be a sales spike in week 37 after the new console is launched.”
In addition to the PSP Slim & Lite, the upcoming release of Go!Messenger, Go!Video and Go!Explore, along with Sony and BT's offering of a phone service can't hurt the handheld.
Sony has blamed the impending launch of the Slim & Lite version of the handheld for the slowdown. The company told industry mag MCV that retailers are 'thinning out' stock of the existing PSP for the launch of the new version on September 14th.
ChartTrack director Dorian Bloch said, “There are probably a lot of consumers who are now waiting for Slim & Lite to arrive. The fact that kids are returning to school is also sure to have had a marked effect. There are always bad words to say about a dip like this, but there may well be a sales spike in week 37 after the new console is launched.”
In addition to the PSP Slim & Lite, the upcoming release of Go!Messenger, Go!Video and Go!Explore, along with Sony and BT's offering of a phone service can't hurt the handheld.
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Comments
hollywooda 7 Sep 2007 13:45
1/4
did you just hear the sound of a bubble popping!???.....
deleted 7 Sep 2007 15:20
2/4
another sony product losing to another nintendo product, yawn...zzzzzzzzzzzzbioshockzzzzzzzzzzzzz
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tyrion 7 Sep 2007 17:22
3/4
And that, ladies and gentlemen, is why no "next best thing" rumour is confirmed before it's truly ready.
Joji 10 Sep 2007 14:29
4/4
Its not selling because everyones buying 360 Elites, Wii's and DS. Simple as.