Gangster flick Smokin' Aces is set to appear in the PC version of Counter-Strike thanks to a new advertising deal set up by advertising buyers MediaCom and in-game ad specialists IGA.
The ads will be inserted into the game using IGA's Radial ad serving technology, so don't be surprised when billboards for the film's DVD release start cropping up in the background while you're doing horrible things to your mates online.
“Gamers are a notoriously fickle bunch, but through careful contextual guardianship at the point where game IP meets brands and their values, we have created a fantastic campaign that gamers are sure to respond to,” said Justin Townsend, CEO at IGA Worldwide. “We know from research that gamers crave real world brands as part of the game experience.”
In-game advertising's an ever-growing business. It's also getting a bit sinister, if Google's new psychological profiling technology's anything to go by. SPOnG will be happy to see it, however, when (and if) the revenues generated by it start to offset retail prices.
Counter Strike seems to be hitting the news a fair bit recently for a game that's been out for a few years. A student was recently removed from his school after building maps using the shoot 'em up's level editor.
Do you find the presence of real world brands in games build realism, or is it intrusive? Answers in the Forum please.
The ads will be inserted into the game using IGA's Radial ad serving technology, so don't be surprised when billboards for the film's DVD release start cropping up in the background while you're doing horrible things to your mates online.
“Gamers are a notoriously fickle bunch, but through careful contextual guardianship at the point where game IP meets brands and their values, we have created a fantastic campaign that gamers are sure to respond to,” said Justin Townsend, CEO at IGA Worldwide. “We know from research that gamers crave real world brands as part of the game experience.”
In-game advertising's an ever-growing business. It's also getting a bit sinister, if Google's new psychological profiling technology's anything to go by. SPOnG will be happy to see it, however, when (and if) the revenues generated by it start to offset retail prices.
Counter Strike seems to be hitting the news a fair bit recently for a game that's been out for a few years. A student was recently removed from his school after building maps using the shoot 'em up's level editor.
Do you find the presence of real world brands in games build realism, or is it intrusive? Answers in the Forum please.
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Comments
PresidentEvil 14 May 2007 19:57
1/2
"Revenues generated start to offset retail prices."
That's truly the funniest thing I have ever heard. And I've heard my excuses for invading Eye-rack.
So you are suggesting, apparently seriously, that if a company can make marginal gains from selling advertising in a game, they may use those gains to reduce the retail price of the game, rather than pay it as a dividend to their shareholders, or convert it in to white powder for the nasal enjoyment of their board of directors.
I think you are overlooking the basic facts here. People who own companies who exploit people to make games do not do so for the pleasure and enjoyment of their customers. They do so to enable them to buy a hummer for their poodle, and a Lamborghini for their seven year old daughter. Not because they are some kind of communists.
That's truly the funniest thing I have ever heard. And I've heard my excuses for invading Eye-rack.
So you are suggesting, apparently seriously, that if a company can make marginal gains from selling advertising in a game, they may use those gains to reduce the retail price of the game, rather than pay it as a dividend to their shareholders, or convert it in to white powder for the nasal enjoyment of their board of directors.
I think you are overlooking the basic facts here. People who own companies who exploit people to make games do not do so for the pleasure and enjoyment of their customers. They do so to enable them to buy a hummer for their poodle, and a Lamborghini for their seven year old daughter. Not because they are some kind of communists.
billson 15 May 2007 00:38
2/2
Ads thus far are only in 1.6 which is b******s quite frankly when compared to the awesomeness of source.