System 3 – a company with nearly as much history as a legendary Italian car maker (remember Death Star Interceptor on the Spectrum?) is teaming up with, well, legendary Italian car maker, Ferrari.
The UK-based games maker has announced that it’s signed up the rights for Ferrari Challenge for PS3, Wii, DS and PSP.
System 3 top-man, Mark Cale, told SPOnG, "This is the biggest project I've been involved with in my 25 years in the industry. Ferrari are not just the licensor here, they are the inspiration and the result will be a game genuinely worthy of their marque."
According to the (now) Ferrari-partner, that the game, based on the Ferrari Challenge series, will feature real cars, real tracks and true Ferrari racing dynamics.
“The launch platform for Ferrari Challenge is the PlayStation 3 and the game has been developed to maximise the technology in the new console format such as a 16-player feature rich simultaneous online mode with elements not yet seen in any race game to-date. The PSP and DS versions will feature 4-player wireless play including adhoc play and game share and the Wii version will fully support the unique control system offered by this system, including control by a Wii steering-wheel.”
“The racing game genre has always be one of the most successful genres in video gaming accounting for 12% of all games sold. Ferrari is a top brand in the world making the combination a perfect match.
“The first preview of the Ferrari Challenge game by the international press will be held on June 23rd at the home of Ferrari, Maranello, Italy and will coincide with the finale of Ferrari’s 60-year celebrations throughout which System 3 has been a major sponsor. The celebration tour started in Abu Dhabi in January and is set to traverse fifty countries before concluding at the Ferrari factory and the Ferrari home test circuit, Fiorano.
“Details of further titles from System 3 including Ferrari Street Racer, featuring the whole range of Ferrari’ cars will also be announced at the event. “
And Ferrari itself seems pleased with the deal, with Ferrari’s Katia Bassi, Head of Licensing saying, “Mark has been a highly valued customer of Ferrari for over twenty years during which time we have developed a special relationship including System 3 becoming a sponsor of our 60th birthday anniversary road tour and celebrations. We know that the Ferrari Challenge is in good hands as Mark himself is an experienced Challenge series driver, giving him a unique insight into translating the technical aspects of our engineering to the medium of video games”.
Stay with SPOnG for more Tifosi-related news, as System 3 exclusively told us that it will be making further announcements next month.