Games? Bah! They’re simply a vehicle for good tunes, you always knew that. Now Electronic Arts is out to prove it by putting soundtracks from such outings as
Burnout,
Need for Speed, The Lord of the Rings: Battle for Middle Earth II via an iTunes link on EA Trax.
The forthcoming
Need For Speed:Carbon soundtrack, for example, boasts the musical talents of Kyuss, Eagles Of Death Metal, Metro Riots, Ladytron, Goldfrapp, The Presets, Tiga, Pharrell, Lady Sovereign, Roots Manuva, Sway, melody, Spank Rock and Black Sabbath… no, Free… no… Wolfmother, that’s it.
Maybe EA’s Steve Schnur, Worldwide Executive of Music and Marketing at EA, is a little over-enthusiastic when he says, “Our game soundtracks have now officially transcended their consoles. All songs, all mixes and all exclusives from all nations: if it’s in the game, it’s now available for fans to own. We consider this to be the next major step in evolving the music discovery experience.”
Basically, you go to EA Trax and you’ll find a list of games each with a ‘Purchase From iTunes’ button next to it. Actually, when SPOnG went today, we also saw a profile of the lovely, talented Lily Allen (comments to the Forum below, please).
According to the company, “Today marks the world debut of the unforgettable version of The Doors’
Riders on the Storm that Snoop Dogg remixed exclusively for
Need for Speed Underground. The songs are live in North America today and will be available soon throughout Europe.
“EA will continue to add songs, scores, themes, beats and ringtones from EA game franchises past and present including
NBA LIVE,
FIFA Soccer,
Command & Conquer,
Medal of Honor,
NASCAR,
SSX,
Battlefield and more.”
But then it all goes a bit “record company executive just out of the bogs at a club” with EA claiming to have helped, “launch the careers of such artists as Good Charlotte, Jet, Franz Ferdinand, Scissor Sisters, Arctic Monkeys and Fabolous”.
EA Trax, reprazenting for the Gamers Massif, innit?