Just because your game is based on a best-seller, don't expect it to do well at retail - even if the book on which the game is based is the The Bible.
The following comes from Left Behind Games, the company responsible for the hideously violent, Left Behind: Eternal Forces
Left Behind Games Inc. (OTCBB: LFBG), a leader in the inspirational video game market, today announced results for the third quarter ended December 31, 2006.
Overall, for the December 2006 quarter, Left Behind Games posted a net loss of approximately $4,126,000, or $0.19 per share compared to a net loss of $934,000, or $1.16 per share, for the December 2005 quarter. The December 2006 period included approximately $487,000 of non-cash charges related to stock grants to employees and approximately $1.2 million of non-cash charges related to stock grants to consultants for services.
First off, we didn’t even know there was a market ‘for inspirational video games’. Secondly, bear in mind that even our favourite anti-game evangelist, Jack Thompson has come out against this ultra-violent nastiness, saying “Because of the Christian context, somehow it's OK? It's not OK. The context is irrelevant. It's a mass-killing game”.
Thirdly, let’s look at those figures again: a net loss of more than four-million bucks. Nearly $1.7-million offloaded to consultants and employees in stock grants. And now, we’re going to add in the sales figures.
” Left Behind Games recorded gross revenues for the six weeks ending their December quarter of $2,206,411.
The Company recorded a sales reserve of $1,202,090 to allow for potential markdowns and returns for the game. As a result of this sales reserve, net revenues for the quarter were $1,006,321.”
So, it appears that behind all the bluster, self-righteousness and hideous violence - the kind which probably encourages young minds to carry out acts of judgement based on little evidence - that was supposed to make the game and the company appeal to the Christian Right, there was little evidence of popular support.
Finally, however, the bad news, according to CEO, Troy Lyndon,"Our next product release is in just seven months, scheduled for September 2007. Meanwhile, we are expanding our sales channels beyond major retailers to include more Christian bookstores, ministry sponsorships, church outreaches, Christian conferences, LAN center licensing, viral online and Internet sales, music concerts and trial versions. We look forward to a very prosperous year."