Everything that captures the British zeitgeist is not destined for the same direct commercial success as, for example the “Wassup” Bud advert. It has to be said that the recently-revealed Little Britain videogame is such an example.
According to reports, Blast Games has signed the franchise for release on PlayStation 2, PC and PSP, with the latter portable title coming after the home versions, which are currently slated for January of 2007. Blast has some excellent IP in its stable, including right to The Flintstones and Beverly Hills Cop and it has to be noted that signing Little Britain is something of a coup.
However, the chances of it turning into a worthy gaming option do look slim. If we could offer Blast any advice, it would be to contract Jeff Minter to develop the mini-game-driven title. He might be expensive but his involvement will appeal to gamers, a slightly bigger target audience than the unfortunate kid who was doing his best Ali G impersonation just weeks ago.