Not everyone at Sony HQ can be running around with furrowed brows, holding their heads and screaming, or they'd have forgotten Sony Rule Number One: keep the punter's mouth watering.
Proof that the company wants the ordinary people to start getting excited comes with the news that the
japanese PS3 website goes live today. If your Kanji's any good - or even if it's not - the site's well worth a gander for more pictures of the tubby, shiny machine as well as a software rundown, and interviews with PlayStation dignitaries. First up is Polyphony frontman Kazunori Yamauchi.