EA Partners With Aggressively-priced Scrote-wear Fashion Label
Diesel’s streetwear spin-off sponsors Need for Speed: Carbon.
Hot off the press, right from the cutting edge of the streetwear/urban videogame crossover scene, SPOnG brings you the news that Electronic Arts is collaborating with leading not-quite-chav brand and Diesel spin-off 55DSL.
Exclusively designed 55DSL fashions will appear in the next game in the Need for Speed series as well as selected garments from the label’s ‘Zurka and the 55 Vagabonds’ winter collection. Presumably because EA feels it gets some fashion kudos from linking with the brand, and 55DSL feels it should be able to convince the NfS hordes to shell out on their new range of even baggier, dafter-looking, hilariously over-priced jeans.
Andrea Rosso, the Creative Director of 55DSL is enthusiastic: “When the opportunity to work with EA, and in particular Need for Speed Carbon, came along, it seemed like a natural progression for us. I’m a gamer and I’m going to play this game for sure to see characters wearing our exclusively designed t-shirts and other items, is really amazing for me.”
Larry LaPierre, EA’s Executive Producer on the game said of the deal: “This partnership adds another layer of authenticity to our role in street culture… Having 55DSL integrated so tightly within Need for Speed Carbon adds an increased sense of realism to the game and gives fans the opportunity to wear exclusively designed items that brings them closer to the action.”
The man the late, great John Peel referred to as Andrew Micklethwaite - SPOnG.com’s leading street fashion guru - commented on the collaboration: “Garish, nonsensically logo'ed nancy boy rags for men? 'Don't fancy yours much' fishwife-cum-trollop outfits for girls? Not quite sure how this ‘dovetails’ with Need for Speed, but to paraphrase the Reynolds Girls, 'I'd rather TK Maxx than look like that'."
Need for Speed Carbon will be available this coming Christmas for (deep breath) Xbox 360, PlayStation 3, Nintendo Wii, PlayStation 2, Xbox, Nintendo GameCube, Nintendo DS, Game Boy Advance, PSP, PC, and mobile.
A bit like Cliff in years thankfully gone by, it’s bound to be Christmas number one, even though we hope it’s not.
Exclusively designed 55DSL fashions will appear in the next game in the Need for Speed series as well as selected garments from the label’s ‘Zurka and the 55 Vagabonds’ winter collection. Presumably because EA feels it gets some fashion kudos from linking with the brand, and 55DSL feels it should be able to convince the NfS hordes to shell out on their new range of even baggier, dafter-looking, hilariously over-priced jeans.
Andrea Rosso, the Creative Director of 55DSL is enthusiastic: “When the opportunity to work with EA, and in particular Need for Speed Carbon, came along, it seemed like a natural progression for us. I’m a gamer and I’m going to play this game for sure to see characters wearing our exclusively designed t-shirts and other items, is really amazing for me.”
Larry LaPierre, EA’s Executive Producer on the game said of the deal: “This partnership adds another layer of authenticity to our role in street culture… Having 55DSL integrated so tightly within Need for Speed Carbon adds an increased sense of realism to the game and gives fans the opportunity to wear exclusively designed items that brings them closer to the action.”
The man the late, great John Peel referred to as Andrew Micklethwaite - SPOnG.com’s leading street fashion guru - commented on the collaboration: “Garish, nonsensically logo'ed nancy boy rags for men? 'Don't fancy yours much' fishwife-cum-trollop outfits for girls? Not quite sure how this ‘dovetails’ with Need for Speed, but to paraphrase the Reynolds Girls, 'I'd rather TK Maxx than look like that'."
Need for Speed Carbon will be available this coming Christmas for (deep breath) Xbox 360, PlayStation 3, Nintendo Wii, PlayStation 2, Xbox, Nintendo GameCube, Nintendo DS, Game Boy Advance, PSP, PC, and mobile.
A bit like Cliff in years thankfully gone by, it’s bound to be Christmas number one, even though we hope it’s not.
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