Those wondering how much they'll be shelling out for PlayStation 3 software were given a morsel of information today, as an interview conducted with Sony Computer Entertainment America boss Kaz Hirai broached the company's line on the potentially thorny subject.
In an interview with US magazine PSM, Hirai explained, "...generally speaking, over the past twelve years or so, there has been a consumer expectation that disc-based games are maybe $59 on the high end to $39 on the low end. So, what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say "PS3 Games now $99.99."" outlined Hirai.
"I don't think consumers expect software pricing to suddenly double," he continued. "So, the quick answer is that we want to make it as affordable as possible, knowing that there is a set consumer expectation for what software has cost for the past twelve years. That's kind of the best answer I can give you. So, if it becomes a bit higher than $59, don't ding me, but, again, I don't expect it to be $100."
This leaves a great deal of space in which Sony can potentially offer consumers a tiered game pricing structure, whilst at the same time leaving plenty of scope for profit on the massive and ambitious titles it and other developers have in the pipeline. As game technology expands, the cost to make use of it expands too, a problem faced by Sony, its third-parties and its increasingly antsy shareholders.
It is expected that within the next two months, Sony will fully outline launch titles and pricing for PlayStation 3. We'll join you in baiting our breath until then.