Vivendi Boss Slams Industry for Lack of Creativity
Publisher of 50 Cent: Bulletproof criticizes others
Speaking to trade magazine MCV this week, Vivendi’s CEO Bruce Hack has made some rather interesting comments regarding the need for games publishers to think more creatively in order to make it through the current and near-future tough transition times.
Hack told MCV that the coming months will see 'a lot of suffering', noting that: "Some of our rivals are very good, of course, and will prosper early on in the next generation arena. But others will struggle. And by that time there will be huge opportunities for companies like my own."
Hack is most hacked off by what he sees to be a lack of creativity in gaming. Ironic, one has to note, coming from the CEO of a publisher that in recent years has taken more than (perhaps) its fair share of flack for lack of innovation and flair in developing new games. The execrable 50 Cent: Bulletproof jumps immediately to mind.
“I looked around E3 and I saw too much of the same,” he says. His take-no-prisoners attitude when it comes to publishing can only be applauded, although SPOnG is not so sure we’d like him to be our boss, as he continues, “I won't allow us to do that. I'm trying to be a pain in the ass hassling our people for creativity."
What do you think? Is there a genuine lack of innovation in the industry right now, or has it neen this way for the last decade? Does the Vivendi man speak sense? Or does he exaggerate the situation in order to feather his own nest?
Let us know your thoughts on these matters in the forum below.
Hack told MCV that the coming months will see 'a lot of suffering', noting that: "Some of our rivals are very good, of course, and will prosper early on in the next generation arena. But others will struggle. And by that time there will be huge opportunities for companies like my own."
Hack is most hacked off by what he sees to be a lack of creativity in gaming. Ironic, one has to note, coming from the CEO of a publisher that in recent years has taken more than (perhaps) its fair share of flack for lack of innovation and flair in developing new games. The execrable 50 Cent: Bulletproof jumps immediately to mind.
“I looked around E3 and I saw too much of the same,” he says. His take-no-prisoners attitude when it comes to publishing can only be applauded, although SPOnG is not so sure we’d like him to be our boss, as he continues, “I won't allow us to do that. I'm trying to be a pain in the ass hassling our people for creativity."
What do you think? Is there a genuine lack of innovation in the industry right now, or has it neen this way for the last decade? Does the Vivendi man speak sense? Or does he exaggerate the situation in order to feather his own nest?
Let us know your thoughts on these matters in the forum below.
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Comments
fishybobbins 22 Jun 2006 18:15
1/5
Has he seen the Wii, or the DS, or anything Nintendo had made recently?
SPInGSPOnG 22 Jun 2006 19:05
2/5
Dude, the industry is brimming with creativity.
If you like Sports Sequels, Driving games, 3D wander around and hit something with a stick and use guns/magic games and First Person Shooters, there has never been a better time in the history of gaming.
The same people who thought Mission Impossible 3 was a good movie will be highly satisfied with the state of gaming today...
If you like Sports Sequels, Driving games, 3D wander around and hit something with a stick and use guns/magic games and First Person Shooters, there has never been a better time in the history of gaming.
The same people who thought Mission Impossible 3 was a good movie will be highly satisfied with the state of gaming today...
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SorelissLarethian 22 Jun 2006 20:47
3/5
Especially 2006 is the year with less interesting games since gaming recovered.(and i'm not talking graphics-wise) Thankfuly there were a few VERY good games across all platforms and if it wasn't for a handful of games like Oblivion and Shadow of Colosus, Godfather etc.i'd say that it's all the same ole crap for consoles and PC.
I'd safely say that DS raised the flag of creativity with titles like ace attorney, trauma center, another code, nintendogs, Kirby paint game and so on as well as many niche non game titles .
I'm looking forward Cing's next adventure game, Starfox DS and loads of other Wii and DS games in the horizon.
more doom, unreal, battlefield, HL clones anyone?
I'd safely say that DS raised the flag of creativity with titles like ace attorney, trauma center, another code, nintendogs, Kirby paint game and so on as well as many niche non game titles .
I'm looking forward Cing's next adventure game, Starfox DS and loads of other Wii and DS games in the horizon.
more doom, unreal, battlefield, HL clones anyone?
gamereview 23 Jun 2006 02:24
4/5
Umm, I think he's right. That's all you see is the same ole same from Xbox and PS, except for the Wii. It's about time the developers open their eyes.
Joji 23 Jun 2006 22:12
5/5
Kind of a tale of a pot calling the kettle black this one. Indeed he has a point, but this is nothing others in the industry haven't said already.
Okay Big Boss of Vivendi, we'll be watching your output closely, so we can slate you when you release 50 Cent returns in ''One Dollar And 50 Cent More''.
Make sure you put your 50 Cent of money where your mouth is.
Okay Big Boss of Vivendi, we'll be watching your output closely, so we can slate you when you release 50 Cent returns in ''One Dollar And 50 Cent More''.
Make sure you put your 50 Cent of money where your mouth is.