DS Lite gets Time Magazine’s Approval
4 million readers, weekly. Mostly non-gamers.
Time Magazine has made Nintendo’s just-released DS Lite its gadget of the week. The magazine goes out to around four million subscribers weekly, most of whom could be classified as non-gamers, lapsed-gamers or very casual gamers.
Make no mistake. This is a huge PR victory for Nintendo in America.
Time’s writer, Wilson Rothman, could not have been more effusive in the amazing puff piece for the DS. Here's a choice quote from the piece, to give you the gist;
“I knew there was something special about the Nintendo DS when I first cradled one in my hands last holiday season... What has captivated the attention of the gaming press has been the introduction of a new series of games geared towards older folks, dubbed Touch Generations.”
Rothman goes on to sing the praises of Brain Age, Sudoku Gridmaster and Nintendogs. With the wide breadth of non-gamer titles currently available in Japan, there's the implication that it's only a matter of time before US consumers can get travel guides, dictionaries, language aids, interactive cookbooks and so on.
He goes on to conclude the piece with a mention of Wii;
“...also designed with non-gamers in mind, and the overall direction is encouraging. And with a gesture that couldn't be more blatant, Nintendo is even offering coupons on its website bundling Brain Age free with the DS Lite - for Father's Day.”
This is perhaps the best free advertising yet for the DS.
Make no mistake. This is a huge PR victory for Nintendo in America.
Time’s writer, Wilson Rothman, could not have been more effusive in the amazing puff piece for the DS. Here's a choice quote from the piece, to give you the gist;
“I knew there was something special about the Nintendo DS when I first cradled one in my hands last holiday season... What has captivated the attention of the gaming press has been the introduction of a new series of games geared towards older folks, dubbed Touch Generations.”
Rothman goes on to sing the praises of Brain Age, Sudoku Gridmaster and Nintendogs. With the wide breadth of non-gamer titles currently available in Japan, there's the implication that it's only a matter of time before US consumers can get travel guides, dictionaries, language aids, interactive cookbooks and so on.
He goes on to conclude the piece with a mention of Wii;
“...also designed with non-gamers in mind, and the overall direction is encouraging. And with a gesture that couldn't be more blatant, Nintendo is even offering coupons on its website bundling Brain Age free with the DS Lite - for Father's Day.”
This is perhaps the best free advertising yet for the DS.
Companies:
Nintendo
Games: Dr Kawashima's Brain Training: How Old Is Your Brain? Nintendogs Sudoku Master
Games: Dr Kawashima's Brain Training: How Old Is Your Brain? Nintendogs Sudoku Master
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Comments
Joji 18 Jun 2006 07:17
1/1
Can't beat a good bit of press coverage, and Time are about as good as it gets mainstream mag wise. Well, if Lara Croft managed it, why not a more deserving 21st century Nintendo.
I have to mention I managed to get a PSP recently for my collection, and its true that the games leave a lot to be desired by ones gaming heart. Indeed it has some gems like Ridge Racers that I love but only jap imports will really keep me coming back to it. Next stop will be Tekken DR so it will get some love.
My DS is the center of my gaming still, because I know if I drop it that it wont bust straight away (well made in other words), games are ripe and plenty like the gaming equivalent of Eden, and it doesn't need to lean on other systems to inspire most of its content. A brave step for gaming and better one for mainstram mankind. Here's to Nintendo.
I have to mention I managed to get a PSP recently for my collection, and its true that the games leave a lot to be desired by ones gaming heart. Indeed it has some gems like Ridge Racers that I love but only jap imports will really keep me coming back to it. Next stop will be Tekken DR so it will get some love.
My DS is the center of my gaming still, because I know if I drop it that it wont bust straight away (well made in other words), games are ripe and plenty like the gaming equivalent of Eden, and it doesn't need to lean on other systems to inspire most of its content. A brave step for gaming and better one for mainstram mankind. Here's to Nintendo.