Clive Downie has been working in the computer games business for 12 years. Born and bred in the South-West of England his first break into the industry came with Electronic Arts in their Quality Assurance & Customer Service department.
Working up through the ranks he held a copywriting position in EA’s internal advertising team for a time before making the break into Product Marketing, where he started as an Assistant Product Manager on the then EASN brand, later to become EA SPORTS. It was at this time that EA released the first FIFA International Soccer for Sega MegaDrive. Further stints as a Product and then Brand Manager on EA SPORTS and the EA games range followed, with a specific emphasis on the Delphine & Adeline software publishing deals (Moto Racer, Little Big Adventure, Time Commando), Need for Speed franchise and finally the re-launch of the Strike franchise with Soviet Strike. In 1997 he moved to Electronic Arts Canada (home studio for the FIFA franchise) to take up the World-Wide Marketing Manager position for FIFA Football.
Returning to England one FIFA game and a World Cup product later he took up a similar Marketing Manager position for the European regions. After a year the lure of a new challenge called and C live transferred to the sales side of the software business to become Regional Manager for EA’s up and coming Central European region, encompassing Poland, Czech Republic and Hungary.
In 2001, Clive left Electronic Arts and joined Mattel, Inc. where he took up the position of Marketing & Licensing Manager — Motorsport, with day-to-day responsibility for the Formula 1 and Ferrari product lines within the Hot Wheels brand. After instigating a World Rally Championship business plan, MG XPower race team sponsorship & signing Renault F 1 to Mattel’s portfolio he was lured back to Electronic Arts where he now resides as European Marketing Director — with a specific focus on all products out of EA Canada Studios.
When he is not spending much of his life on planes Clive enjoys playing games (Battlefield 1941, Zelda, NBA Street and Gran Turismo are perennial favourites), snowboarding, time with friends, Italian cars, cooking with his wife and reading. He also counts himself extremely fortunate to have been one of the few owners of an MSX (Toshiba HX-22) and continues to rave about the “arcade perfect” Nemesis cartridge-game to this day.
Clive Downie's first video game work that SPOnG is aware of is the 1995 title, "NBA Live 96" (SNES) as Production Management.
Clive's most recent involvement was as Production Management on the 1998 release "Soviet Strike" (PlayStation).
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20 Dec 2004