Sony has released a video post-E3-conference, detailing how developers are getting to grips with the PlayStation 4's architecture. Surprise, surprise - the game creators seen here all seem to really love it.
But why do they love it so? In the video, the latest in the company's 'Conversations with Creators' series, developers highlight that PS4 is centred to be a games system first, and that adopters of consoles tend to be gamers rather than those primarily focused on entertainment. Ouch. One more in the eye for Microsoft.