The PlayStation 4 will be priced at $399 at retail in the US when it arrives this holiday season. For Europeans, that's €399 and for those in the UK, that price is £349.Sony's Andrew House revealed the price at the end of a crowd-pleasing E3 conference which showcased a brand new in-house AAA game, a slew of indie titles, high-profile third-party announcements and the revelation that there will be
no online requirement or used game policy on the console itself.
You can see pictures of the thing right here.