Don't get us wrong, we liked SCEA's fictional spokesman, Kevin Butler. His short, pithy videos for SCEA products were witty and toned down Sony America's arrogance. But now this...
It's a long winded advert for ModNation Racers that makes no attempt to undermine SCEA's pomposity. In fact, a terribly made-up Max Headroom, sorry, Kevin Butler, stumbles through some hamfisted lines before introducing Jack Tretton, CEO of SCEA.
Yes, Jack Tretton attempts to ride the Butler humour and, in doing so, comes over like your Dad at a party.