Microsoft branches out into new gaming territories

Global push begins in earnest.

Posted by Staff
Microsoft branches out into new gaming territories
Microsoft has announced that it will be furthering the reach of its Xbox console in the coming months to include several countries traditionally overlooked in by the wider games industry.

The firm has stated that as well as Japan, Western Europe, Australia and the United States, South Korea, Hong Kong, Singapore, Taiwan, New Zealand and Mexico will now see an official Xbox launch.

Drawing particular attention to the Korean release, Microsoft’s global director for Xbox marketing John O’Rourke said, “Many of these countries were chosen because they are hotbeds of online gaming. We've learned a lot about the importance of good pricing and being competitive in the marketplace. We will have every intention of being competitive.”

Of course the conspiracy theorists out there will no doubt insist that this is nothing more that a furthered roll-out of Microsoft’s global TVPC/set-top box/TIVO campaign but that remains to be seen.

In the meantime, we wish all of our readers in the aforementioned countries happy gaming.


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